Ready WhatsApp Business message templates

Send right after the customer places an order to confirm it was received and its total.

Variables: {{1}} Customer name · {{2}} Order number · {{3}} Order total

This is Utility because it confirms a specific order the customer placed. Don't add a discount code or "shop more" line; any promotional content makes Meta reclassify it as Marketing.

Send after an online payment or bank transfer is confirmed.

Variables: {{1}} Customer name · {{2}} Amount · {{3}} Order number · {{4}} Payment method (mada, Apple Pay…)

Keep the currency word in the fixed text and pass only the number in the variable; it reads more clearly to the reviewer and the customer.

Send when the order is handed to the courier, with the tracking number.

Variables: {{1}} Customer name · {{2}} Order number · {{3}} Courier · {{4}} Tracking number

Use a URL button with a variable at the end of the link for the tracking page instead of pasting a long link into the body.

Send once the courier confirms delivery.

Variables: {{1}} Customer name · {{2}} Order number · {{3}} Delivery date

A quick-reply tap opens the 24-hour customer-service window, so your team can follow up with free-form messages without another template.

Send before dispatching cash-on-delivery orders to confirm the customer really placed them.

Variables: {{1}} Customer name · {{2}} Order number · {{3}} Amount

Link the "Confirm order" reply to the order status in your system so unconfirmed orders are never dispatched.

Send after the tax invoice is issued, with the PDF attached.

Variables: {{1}} Customer name · {{2}} Invoice number · {{3}} Order number

Add a Document header to attach the invoice PDF; the body text stays the same.

Send after the customer submits a return or exchange request.

Variables: {{1}} Customer name · {{2}} Return number · {{3}} Order number · {{4}} Review days

Keep return updates free of lines like "use this code on your next order"; that is promotional and moves the template to Marketing.

Send after the refund has been issued to the customer.

Variables: {{1}} Customer name · {{2}} Amount · {{3}} Order number · {{4}} Refund method

Never ask for full card numbers or banking details in a template; WhatsApp's Business Policy prohibits requesting sensitive identifiers.

Send a day or two after delivery to measure satisfaction with a specific order.

Variables: {{1}} Customer name · {{2}} Order number

Meta lists feedback surveys tied to a specific transaction as Utility, but offering a coupon for the review makes it Marketing.

Send a few hours after a customer leaves items in the cart without checking out.

Variables: {{1}} Customer name · {{2}} Store name · {{3}} Product name

A cart reminder invites a purchase that hasn't happened yet, so submit it as Marketing; submitting it as Utility risks recategorization. Send it only to customers who opted in.

Send to customers who asked to be notified when a sold-out item returns.

Variables: {{1}} Customer name · {{2}} Product name

Even if the customer asked for the alert, the message invites a new purchase; the safe choice is to submit it as Marketing.

Send during seasons such as Ramadan, National Day or White Friday to subscribers who opted in to offers.

Variables: {{1}} Customer name · {{2}} Occasion · {{3}} Discount percentage · {{4}} Offer end date · {{5}} Discount code

Keep one approved template and change the occasion value each season instead of submitting a new one, and keep the percent sign in the fixed text, not inside the variable.

Send as soon as a pickup or delivery order is received.

Variables: {{1}} Customer name · {{2}} Order number · {{3}} Branch name · {{4}} Prep minutes

Make the estimated time a variable fed by your kitchen system so one template serves every branch.

Send when the order is ready at the branch.

Variables: {{1}} Customer name · {{2}} Order number · {{3}} Branch name

The "Branch location" button is a URL button to Google Maps; make the branch part of the link a variable so it works for every branch.

Send after a customer books a table online or on WhatsApp.

Variables: {{1}} Customer name · {{2}} Number of guests · {{3}} Restaurant or branch · {{4}} Date · {{5}} Time

Modify and cancel buttons help you free up tables from no-shows while keeping the message purely transactional.

Send on the morning of the booking or a few hours before.

Variables: {{1}} Customer name · {{2}} Restaurant name · {{3}} Time

Don't add dish recommendations or offers to the reminder; a reminder about a booking the customer made is Utility, promotion makes it Marketing.

Send an hour or two after the visit or order pickup.

Variables: {{1}} Customer name · {{2}} Restaurant or branch

Route low ratings to a staff member who follows up inside the service window before it becomes a public review.

Send to opted-in customers when you launch a new dish or offer.

Variables: {{1}} Customer name · {{2}} Restaurant name · {{3}} Offer details · {{4}} Offer end date

Add an image header of the dish to lift engagement, and send offers only to customers who agreed to receive them.

Send after a patient books an appointment.

Variables: {{1}} Patient name · {{2}} Clinic name · {{3}} Doctor name · {{4}} Date · {{5}} Time

Don't mention the diagnosis or treatment in the template; health information is sensitive data under Saudi Arabia's Personal Data Protection Law.

Send a day before the appointment to reduce no-shows.

Variables: {{1}} Patient name · {{2}} Clinic name · {{3}} Date · {{4}} Time

Connect the buttons to your booking system so a cancelled slot is released automatically for another patient.

Send after an appointment is moved at the patient's or clinic's request.

Variables: {{1}} Patient name · {{2}} Clinic name · {{3}} New date · {{4}} New time

Send it immediately after the change so the patient doesn't rely on the old time, and use the location button to make arrival easy.

Send when lab or imaging results are ready, without revealing any details.

Variables: {{1}} Patient name · {{2}} Visit date · {{3}} Clinic name

Keep the result itself off WhatsApp and point the patient to a secure channel that requires login.

Send after the visit to measure patient satisfaction.

Variables: {{1}} Patient name · {{2}} Clinic name

Ask about the service experience, not the medical condition; that keeps the survey Utility and respects patient privacy.

Send to opted-in patients when you launch a check-up package or new service.

Variables: {{1}} Patient name · {{2}} Clinic name · {{3}} Package name · {{4}} Price · {{5}} Offer end date

Promote services and packages, not medicines; WhatsApp's Commerce Policy restricts selling drugs. Avoid promising guaranteed results.

Send after a client books a salon service.

Variables: {{1}} Client name · {{2}} Service name · {{3}} Specialist name · {{4}} Date · {{5}} Time

Name the service and specialist so the client knows exactly what was booked; it cuts repeat questions.

Send a day or a few hours before the appointment.

Variables: {{1}} Client name · {{2}} Salon name · {{3}} Date · {{4}} Time

Don't upsell extra services in the reminder; keep those for a separate Marketing template.

Send after the client pays a booking deposit.

Variables: {{1}} Client name · {{2}} Deposit amount · {{3}} Appointment date

Link the "Cancellation policy" button to a written page on your site so the terms are clear before the appointment.

Send after a stamp or points are added to the client's loyalty card.

Variables: {{1}} Client name · {{2}} Salon name · {{3}} Current stamps · {{4}} Stamps needed for reward

A balance update is an account update, so it stays Utility; adding "book now to claim your reward" turns it into Marketing.

Send to opted-in clients who haven't visited for a while.

Variables: {{1}} Client name · {{2}} Salon name · {{3}} Discount percentage · {{4}} Service name · {{5}} Offer end date

Target the segment from your booking data (e.g. clients who haven't visited recently) rather than everyone; irrelevant messages drive blocks and reports.

Send after a customer inquires about a specific property.

Variables: {{1}} Customer name · {{2}} Property reference · {{3}} District or city · {{4}} Advisor name

It answers a request the customer started, so it stays Utility, as long as you don't add other suggested listings.

Send after a property viewing is scheduled.

Variables: {{1}} Customer name · {{2}} District · {{3}} Date · {{4}} Time · {{5}} Advisor name

Share the location through a URL button instead of typing the full address in the body; it's more precise and shorter.

Send to the tenant before a rent instalment is due.

Variables: {{1}} Tenant name · {{2}} Unit number · {{3}} Amount · {{4}} Due date

Keep the tone polite and factual; WhatsApp rejects templates with abusive or threatening language.

Send when the status of a tenant's maintenance request changes.

Variables: {{1}} Tenant name · {{2}} Request number · {{3}} Unit number · {{4}} Request status

One template with a status variable (under review, technician assigned, completed) is easier to manage than three separate templates.

Send to opted-in customers when a listing matching their interests is added.

Variables: {{1}} Customer name · {{2}} Property type · {{3}} District · {{4}} Price

Check the Real Estate General Authority's advertising requirements (such as licence details) before sending listings, and add them as fixed text or a variable if needed.

Send after a student's registration in a course or programme is completed.

Variables: {{1}} Parent or student name · {{2}} Student name · {{3}} Programme name · {{4}} Start date

For adult learners the first and second variables can simply be the same name, so no separate template is needed.

Send before an in-person or online class.

Variables: {{1}} Student name · {{2}} Subject · {{3}} Date · {{4}} Time · {{5}} Room or link

If the class link is the same every time, put it in a URL button instead of a variable to reduce the variable count.

Send before tuition fees or an instalment is due.

Variables: {{1}} Parent name · {{2}} Term or programme · {{3}} Student name · {{4}} Amount · {{5}} Due date

A reminder about fees owed on an existing account is Utility; don't promote other programmes in it.

Send to the parent when a student misses a class.

Variables: {{1}} Parent name · {{2}} Student name · {{3}} Subject · {{4}} Date

Make sure the parent's number is the registered, opted-in contact, and don't send this template to the student's number.

Send to opted-in families when enrolment opens for a new programme.

Variables: {{1}} Parent name · {{2}} Programme name · {{3}} Start date · {{4}} Fee

Only say "limited seats" if it's genuinely true; misleading claims breach WhatsApp's business policies.

Send after a customer requests a quote for a specific service.

Variables: {{1}} Customer name · {{2}} Quote number · {{3}} Service name · {{4}} Amount · {{5}} Valid until

A quote answers the customer's request, so it's Utility; attach the PDF in a Document header if you want to show line items.

Send when the technician sets off to the customer's location.

Variables: {{1}} Customer name · {{2}} Technician name · {{3}} Request number · {{4}} Arrival minutes

A template's call button holds one fixed number, so use your dispatch line rather than an individual technician's number.

Send after the job is finished, with the invoice.

Variables: {{1}} Customer name · {{2}} Request number · {{3}} Completion date

Use a Document header to attach the tax invoice PDF to the same message.

Send before an existing maintenance contract or subscription expires.

Variables: {{1}} Customer name · {{2}} Contract type · {{3}} Contract number · {{4}} Expiry date

Reminding a customer that an existing contract expires is Utility; offering an upgrade discount or a bigger package makes it Marketing.

Send to opted-in customers before a busy season, such as AC servicing before summer.

Variables: {{1}} Customer name · {{2}} Season · {{3}} Service name · {{4}} Company name · {{5}} Price

Send it to past customers who opted in to offers; targeted segments protect your number's quality rating with Meta.

Send at login or sign-up to verify the customer's number.

Variables: {{1}} Verification code

Authentication text is preset by Meta in the template's language and can't be edited; URLs, media and emoji aren't supported, and the code can be up to 15 characters. It starts with the code because that is Meta's fixed format, so the start-with-variable rule doesn't apply.

Send for sensitive actions such as password changes or payment confirmation.

Variables: {{1}} Verification code

Enable the security recommendation option (add_security_recommendation) when creating the template so Meta adds the warning line itself; don't type it manually.

Send when you want to show the customer how long the code is valid.

Variables: {{1}} Verification code

The expiry line appears as a footer via code_expiration_minutes, which Meta allows from 1 to 90 minutes; match it to the code's real lifetime in your system.

Send after a customer's complaint or support request is logged.

Variables: {{1}} Customer name · {{2}} Ticket number · {{3}} Expected response time

Write the response time plainly, such as "one business day", and keep to it; unrealistic promises hurt customer trust and your number's rating.

Send shortly before or after an issued invoice falls due.

Variables: {{1}} Customer name · {{2}} Invoice number · {{3}} Amount · {{4}} Due date

Make the payment link a URL button with the invoice number as the variable at the end, and never collect card details in the chat.

Send for Eid, National Day or Founding Day to customers who opted in to offers.

Variables: {{1}} Customer name · {{2}} Business name · {{3}} Occasion · {{4}} Offer details · {{5}} Offer end date

Greeting messages count as Marketing for Meta even without an offer, because they aren't tied to a transaction; don't submit them as Utility.