WhatsApp for stores: from order confirmation to the second purchase, hands-free
Watily connects your Salla, Zid, WooCommerce or Shopify store to the WhatsApp Business API, so order, shipping, cart-reminder and cash-on-delivery confirmation messages reach customers automatically. Add a team inbox that answers where-is-my-order, opt-in campaigns and a points card that brings customers back.
- Salla and Zid apps
- COD confirmation
- Abandoned-cart reminders
- Wallet loyalty points
Watily gives Saudi retailers the official WhatsApp Business API connected to their store through the Salla app, the Zid app and WooCommerce and Shopify integrations. Every order triggers a confirmation, a ZATCA-compliant invoice and shipping updates on WhatsApp, abandoned carts trigger a reminder, and cash-on-delivery orders are confirmed with a button before shipping. Merchants without a store can use Watily's store builder with mada, Apple Pay and Tabby. Campaigns go only to opted-in customers, and points live on a wallet card.
Everyday challenges in retail & e-commerce stores
Where-is-my-order floods support
During Ramadan, Eid, National Day and White Friday messages multiply, mostly one question about order status, so replies to customers who actually want to buy are delayed.
COD orders refused at the door
A customer ordered without paying, then changed their mind or gave an incomplete address; the parcel returns and you pay shipping both ways, with no early warning which orders are at risk.
Abandoned carts nobody follows up
A visitor added products and reached checkout, then left, and the reminder email is rarely opened, so sales one step away are lost.
One-time buyers
After the first order there's no clear reason to return, and number lists exported from the store can't be used for campaigns without consent, so marketing depends on paid ads.
How Watily covers it from one platform
Every plan includes WhatsApp Business API, bookings, loyalty, ZATCA invoices and the store — plans differ only in usage limits.
Order and shipping alerts from your store
Watily's Salla and Zid apps and WooCommerce and Shopify integrations send a message at every order stage automatically through Watily Notify.
- Order confirmed, shipped, delivered
- Tracking link inside the message
- Product review request after delivery
Cart recovery and COD confirmation
An automatic reminder for abandoned carts with an optional coupon, and a message with confirm or cancel buttons for every COD order before it goes to the courier.
- Adjustable reminder timing
- Cancelled orders aren't shipped
- Non-responders flagged for a call
Inbox and bot for peak seasons
A bot answers order status, exchange and shipping policy, and routes anything needing a person to the right agent in a shared inbox.
- Watily doesn't cap customer conversations
- Tags, assignment and internal notes
- AI replies from your store's knowledge base
Points per riyal in the wallet
A points and tiers card on Apple Wallet and Google Wallet, credited automatically with every paid invoice.
- Points expiry with a reminder before it
- Permanent discount by tier
- A separate programme per branch or department
A Watily store for new sellers
No store yet? Build one from ready templates with mada, Apple Pay and Tabby, connected to WhatsApp and invoicing from day one.
- A ZATCA invoice for every order
- Invoice PDF sent on WhatsApp
- Two stores on the Pro plan
Automations that work from day one
COD confirmation before shipping
Starts when: A new cash-on-delivery order in Salla or Zid- A message with order summary, address and confirm/cancel buttons
- Confirming moves the order to packing and shipping
- Cancelling stops the order before it reaches the courier
- No reply within a period you set flags it for a call
Fewer returned parcels and addresses fixed before shipping.
Abandoned cart
Starts when: A customer registered with their number leaves the cart unpaid- Wait the interval you set before reminding
- A message with product images and a link back to the cart
- An optional coupon in a later message if they don't complete
- Reminders stop as soon as the order is placed
A second chance for sales that reached checkout.
From shipping to review
Starts when: The order status changes in the store- Shipping alert with tracking link
- Delivery alert with the ZATCA-compliant invoice
- A product review request a few days after delivery
- Points added to the wallet loyalty card
Fewer where-is-my-order questions and more product reviews.
Seasonal campaign to opted-in customers
Starts when: A season such as Ramadan or White Friday approaches- Filter opted-in customers by category or last purchase
- An approved marketing template with the offer and product link
- The bot answers offer questions during the campaign
- Measure resulting sales and honour opt-out requests
A seasonal campaign that reaches people who want it without risking your number's quality.
WhatsApp message examples for this industry
Written to Meta policy — adapt them to your brand. More in the template library.
cod_confirmationUtilityorder_shippedUtilitylogin_otpAuthenticationMetrics to track
Getting started with Watily
- Sign up free at site.watily.com/register and install the Watily app from the Salla or Zid app store, or connect WooCommerce or Shopify.
- Prepare your commercial registration and customer service number for the WhatsApp Business API; activation usually takes 24 to 72 hours.
- Enable order-stage messages, COD confirmation and cart reminders, and set the timing for each.
- Add your shipping and exchange policy to the knowledge base for the bot, and distribute chats across the team.
- Collect customer consent for offers at checkout or in chat before any marketing campaign.
- Create the points programme and activate ZATCA invoicing with your VAT number in about 24 hours.
Every order, shipping or cart-reminder alert counts toward the campaigns and alerts quota, so Growth (SAR 249, 6,000 messages, 5 users) fits most active stores. A merchant running two stores or a larger seasonal team fits Pro (SAR 549) with 30,000 messages and 10 users. Compare plans
Frequently asked questions
Does Watily work with my Salla or Zid store?
Yes. The Watily app is in the Salla and Zid app stores; once installed and your number is connected, order, shipping and cart-reminder messages start automatically. Watily also integrates with WooCommerce and Shopify.
How does COD confirmation reduce returns?
Right after ordering, the customer receives a summary with address and amount plus confirm and cancel buttons, so only confirmed orders ship. Non-responders are flagged for your team to call or fix the address before the parcel goes to the courier.
Is an abandoned-cart reminder a marketing message?
Meta usually classifies cart reminders as marketing, priced at SAR 0.1877 per delivered message in Saudi Arabia per Meta's rate card effective 1 July 2026. So it goes to opted-in customers, while order and shipping alerts are utility messages at SAR 0.0401.
Can I send a campaign to every number exported from my store?
We don't recommend it. Marketing campaigns go to customers who explicitly agreed to receive offers, with a clear way to opt out, which protects your number from reports and aligns with Saudi personal data protection law. Collect consent at checkout or in the chat.
Can I show products inside WhatsApp?
Yes. The bot answers product questions and sends links and images in the chat, and the customer completes the purchase in your store with the usual payment methods. That keeps stock and prices in one place.
I have a shop and an online store; do they come together in Watily?
Yes. You can run one points programme earned on Watily-issued invoices from the shop and the online store, or a separate programme for each, plus one inbox for both teams with different permissions. The Pro plan allows two stores and ten users.
Useful guides for your industry
Related solutions & industries
Ready to run your business on Watily?
WhatsApp Business API live in 24–72 hours with a Saudi onboarding team. Plans from SAR 49/month, with a 2-day free trial on Growth and Pro.