Every potential customer from the ad to the sale

A board for managing potential customers from first contact to purchase: a drag-and-drop Kanban view and a table view you edit inline, stages and columns you design yourself, automatic distribution to staff, reminders, WhatsApp automations and reports — and it collects leads automatically from WhatsApp, your store, bookings and your ads.

It is included in every plan at no extra cost: Basic SAR 49, Growth 249 and Pro 549 per month, with no limit on leads or stages. Plans differ in users: 1 on Basic (more can be added), 5 on Growth and 10 on Pro. Prices exclude VAT.

Go to Settings, Sources & Ads, Ad Integrations, choose Google, create a new link and copy it. In your Google Lead Form ad open Lead delivery, Webhook, paste the link as the Webhook URL and its last part as the Key. Every form submission appears on your board instantly.

For now through Zapier or Make: create an inbound link for the source in Watily, then in Zapier or Make set the trigger to New Lead on the ad platform and the action to a webhook POST to the link with name, phone and email. Direct Meta integration is coming soon.

Yes. Any form or tool that can send data to a webhook works with the same link. You can map field names to name, phone, email or any custom column and test the link before going live. A phone number is required for every lead.

Incoming WhatsApp messages and WhatsApp forms, the support widget and tickets, store orders, bookings, referrals, Salla and Zid customers on import, and your ad and form links. You can also import an Excel or CSV file, or phone contacts from the app.

Evenly across active employees in rotation, skipping anyone on their day off, or by department to its manager or members. Employees see only their own leads, department managers see their team’s, and the owner sees everything.

Several ways: a reminder on the lead in an hour, a day, 2 days, 3 days, a week or hours you choose; per stage, “flag for a call after N days” turns the card red when nobody has been in touch; “Needs a call”, “Never answered” and “Awaiting reply” filters; and the “Waiting on you” and “Needs follow-up” bar. A “days without contact” automation can also create a task for the owner or send the customer a WhatsApp nudge.

You design them in Flow Studio by dragging and connecting steps on a canvas, with draft, publish and try-on-a-lead. When a lead is created, changes stage, goes N days without contact or replies on WhatsApp, you can change the stage, assign in rotation, create a task, notify, or send a WhatsApp template or message, with conditions and wait-for-reply steps. Ready templates and a run log are included. WhatsApp messages in automations need an official WhatsApp number.

Yes. New leads are matched by phone number, and the Duplicates page lists repeated numbers and merges them while keeping notes and history.

Win rate, leads per stage, average time in stage, performance per ad source, team performance, top lost reasons, first response time and leads idle for 14+ days, over 30, 90 or 180 days or a year.

Yes. The Watily Business app lists, adds and edits leads with notes, files, contact import and convert-to-customer, and mentions and automation alerts arrive as phone notifications. The automation editor itself runs on a computer.