WhatsApp for real estate: instant replies to every lead, smart routing to agents
Watily receives leads from your ads on the office's official number and asks about purpose, district and budget before handing them to the right agent. Then it books the viewing, reminds, follows up and sends the agreement for e-signature over WhatsApp.
- Auto lead qualification
- Routing to agents
- Viewing bookings
- Sign over WhatsApp
Watily gives Saudi real estate offices an official WhatsApp Business API number that receives leads from ads and property portals, with a bot that asks about buying or renting, district, budget and bedrooms, then assigns the chat to the right agent in a shared inbox. The client books a viewing from the agent's calendar, receives a reminder and a post-viewing follow-up, and agreements go out for signature through Watily Sign. Conversations stay with the office even if an agent leaves. The commission invoice is issued ZATCA-compliant from the same platform.
Everyday challenges in real estate & brokerage offices
The lead goes to whoever answers first
Someone asking about a flat in an ad messages several offices at once, and an office that replies hours later because the agent is at a viewing or off duty loses the lead.
Leads live on agents' phones
Each agent receives on a personal number, so the manager doesn't know lead volume or source, and when an agent leaves, the chat history and prospects leave too.
The same questions with every lead
Buy or rent? Which district? What budget? How many rooms? Agents spend their time collecting answers instead of showing suitable properties to serious clients. And many enquiries don't match anything the office has anyway.
Forgotten viewings, delayed agreements
A viewing agreed on a call slips the client's mind, and after agreement the paperwork waits for printing and an in-person signature, so the client cools off or backs out.
How Watily covers it from one platform
Every plan includes WhatsApp Business API, bookings, loyalty, ZATCA invoices and the store — plans differ only in usage limits.
A lead-qualification bot
A bot with buttons and in-chat forms that replies instantly at any hour and collects purpose, district, budget, bedrooms and move-in time.
- Instant replies after hours
- A WhatsApp form instead of repeated questions
- Leads tagged by their answers
Shared inbox with agent assignment
One office number, with each chat assigned to the agent for that district or property type, plus internal notes the team can see.
- Chats belong to the office, not the agent
- Every lead's source visible to the manager
- Move leads between agents without losing history
Viewings booked from the agent's calendar
A booking link showing the agent's free viewing slots, with confirmation and a reminder including the property location.
- A separate calendar per agent
- Confirm or reschedule button
- Follow-up on missed viewings
Watily Sign for agreements
Send the brokerage agreement or reservation form as a personal WhatsApp link; the signer verifies with an OTP and signs in the browser.
- Several signers, sequential or parallel
- Event log and proof certificate
- A final PDF for all parties
ZATCA-compliant commission invoices
A standard tax invoice for brokerage commission or marketing services, Phase 2 compliant with QR.
- Direct Fatoora integration
- Invoice PDF sent on WhatsApp
- Archive and tax reports
Automations that work from day one
From ad to agent in minutes
Starts when: A lead taps a Click-to-WhatsApp ad or the office number on a property portal- The bot greets and asks: buy or rent, residential or commercial
- A WhatsApp form collects district, budget and bedrooms
- The chat is auto-assigned to the agent for that district
- The agent is alerted with a summary of the answers
A qualified lead reaches the right agent without waiting hours.
Listings, then a viewing
Starts when: The agent finds properties matching the request- Send photos and details with the ad license number
- An I want a viewing button opens the agent's calendar
- Viewing confirmed with a location link
- A reminder before the visit with confirm and reschedule buttons
Clearly scheduled viewings instead of forgotten verbal appointments.
Post-viewing follow-up
Starts when: A viewing ends- A message the next day with buttons: interested, show alternatives, not now
- The lead is tagged by reply in the inbox
- Interested leads go to the agent to negotiate
- Those wanting alternatives join the new-listings list with consent
No lead drops out of follow-up because an agent got busy.
From agreement to signature
Starts when: The client accepts the offer- Upload the brokerage agreement or reservation form PDF to Watily Sign
- A personal signing link to each party over WhatsApp
- Automatic reminders to those who haven't signed
- Final copy, proof certificate and commission invoice
An agreement signed the same day without in-person signing appointments.
WhatsApp message examples for this industry
Written to Meta policy — adapt them to your brand. More in the template library.
viewing_confirmationUtilityagreement_ready_to_signUtilitynew_listings_matchMarketingMetrics to track
Getting started with Watily
- Sign up free at site.watily.com/register and pick a plan by how many agents will use the inbox.
- Prepare your commercial registration and the office number for the WhatsApp Business API; activation usually takes 24 to 72 hours.
- Build the qualification bot and WhatsApp form with purpose, district and budget questions, and set assignment rules per agent.
- Create a viewing calendar per agent and the confirmation, reminder and follow-up templates, then submit them for Meta approval.
- Put the office number in your portal listings, or run Meta Click-to-WhatsApp ads.
- Prepare agreement templates in Watily Sign and activate ZATCA invoicing with your VAT number in about 24 hours.
A brokerage usually needs several agents working one number, so Growth (SAR 249) fits with 5 users and 6,000 reminder and follow-up messages a month. Offices with more than five agents fit Pro (SAR 549) with 10 users. Compare plans
Frequently asked questions
Can all agents work on one office number?
Yes. Agents log in to a shared inbox on the office number, and each chat is assigned to a specific agent by district or property type. The manager sees every lead and its source, and conversations stay with the office if an agent leaves. Agents can also leave internal notes the client never sees.
How do I receive property-portal leads in Watily?
Put the office WhatsApp number in your portal listings so leads reach the bot and inbox directly. If you have a form on your website, it can be connected via API and webhooks so Watily starts the conversation automatically.
How does the real estate ad license relate to WhatsApp messages?
The Real Estate General Authority requires a license for property advertisements, and it's good practice to show the license number in every listing you send, just as in the ad. Check the authority's current requirements on its official website; Watily is a messaging tool and does not issue licenses.
Can Watily Sign be used for leases and ownership transfer?
Watily Sign provides an advanced electronic signature with verification and an event log, suited to brokerage agreements, reservation forms and offers. Contracts that must be registered on government platforms, such as leases on Ejar and ownership transfers, are completed through their official channels.
Can I send new listings to everyone who asked before?
New-listing messages go to leads who agreed to receive them, using an approved marketing template with a way to opt out. Viewing confirmations, reminders and signing links are utility messages tied to an existing transaction. This keeps the office number's quality with Meta in good standing.
What does replying to leads from Meta ads cost?
Conversations started from a Click-to-WhatsApp ad are free for 72 hours according to Meta. After that, replies follow Meta's policy, with 1,000 free service messages per number per month from 1 October 2026, and Watily does not cap your conversations.
Useful guides for your industry
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Ready to run your business on Watily?
WhatsApp Business API live in 24–72 hours with a Saudi onboarding team. Plans from SAR 49/month, with a 2-day free trial on Growth and Pro.